AICE MEDIA STUDIES BLOG

  Name: ashley scanlan   Creative Critical Reflection 1.      How does your product use or challenge conventions AND how does it represent social groups or issues? Spotify uses music to bring people together. Music is something that everyone can take part in and enjoy. Spotify has added a new feature during quarantine called “group sessions”. This is a program that allows groups to play the same music at the same time, linked together throughout multiple phones. This promotes togetherness and is a way to connect during times when we can’t be together physically. This company has also donated over $10 million dollars to charities like Musicares, The CDC, and WHO. These donations were to “Help those in the music community who need it most”, and to help fund the efforts of Corona Virus care and cures.       2.      How does your product engage with audiences AND how would it be distributed as a real media text? Spotify's user base was mostly used by Millennials, and

 The commercial was fun to make. I got to experience the many things that a cinematographer might. First we planned out our commercial. This consisted of a storyboard, and coming up with a brand to do. Next, we had to decide our filming locations. After that, we started to shoot the clips. After a few days of filming, we edited. Editing took 2 days and was tedious. We had to line up clips to music and add effects. After that we could see all of our hard work put into one video.

 Today I finished editing. I was able to complete all of the clips. There was one clip that wouldn't line up with the sound. That was the most difficult. I took 15 minutes to figure out how it works. I was able to do it in the end. After completing all of the editing I completed the sound. When I completed the sound I added text. After I added text I added the logo at the end. When the logo was added it was complete. I watched the video a few times. I was trying to look for any flaws. I didn't find any right away but after watching it 2 times I saw something. It was the 3rd clip. The music didn't line up with the person pressing play in the video. I was able to fix that. I did it by moving the sound bar to the left. This made the sound start earlier. This was the final touch. I watched it once more to check. I was done editing and the video was complete.

    today we edited. i did all of the editing. for my editing platform i used I movie. i inserted all of my clips in order. the next thing i did was add the music. i chose the coordinating music to match the one i displayed in the video. when the music was put in place i added the transitions. they were simple seamless transitions. after that i added and sound effects and other small things. when this was complete, i was able to put final touches on the editing. after this i watched it over. i found things that needed to be fixed. there was a clip that wasn’t transitioned correctly. i was able to fix that. next there was a sound effect that wasn’t in the right place.  another thing i added were words. the world were displayed when the clip was in the after clip. the words said “work hard” and study hard on the other clip. the last clip was the spotify logo and motto. i added the logo. lastly i edited “music for everyone” on the picture.

Today was the second day of filming. I was able to completely finish all of my scenes. I went outside and filmed the last hallway scene. I was also able to film the writing and studying scene. I did all of the camera work, as well as the acting, with help from my friends. Today the weather was sunny, so the lighting was good. I was able to start on the editing, but I didn't get far. I completed the clips, and even helped my friend with a scene for their commercial. There were no props for todays filming. The only things I used were a highlighter, notebook, and old homework. This was for an inside scene. The next class, I will be doing all of the editing, hoping to finish. If I don't finish, I have the next class to do so. I was able to get the audio on a few clips done. I played the selected song over the video to enhance song quality. I plan on adding effects. I will also be adding transitions. I will try and blend some scenes seamlessly. Soon the commercial will be complete.